Dynamics 365 Customer Insights – Data - Real-time web tracking and personalization for known and unknown users

We are announcing the ability to use real-time web tracking and personalization for known and unknown users in Dynamics 365 Customer Insights – Data. This feature will reach general availability on September 30, 2026.

How does this affect me?
This feature enables two key capabilities: website personalization for known and unknown users, as well as conversion of unknown users to known users.

• Track unknown user activity. When users return to your site, personalize it based on their previous browsing behavior on your site.
• Personalize your website using a pro-code API-driven approach for experienced development teams or use built-in integration with Optimizely to personalize your site using a no-code approach.
• When an unknown user provides you with contactable details like an email address or phone number, you can convert the unknown user into a known profile that persists the tracked activity data from when they were an unknown user.

What action do I need to take?
This message is for awareness, and no action is required.

If you would like more information on this feature, please visit Real-time web tracking and personalization for known and unknown users.