How does this affect me?
This feature enables you to access behavioral data captured by Customer Insights - Journeys, such as emails opened and links clicked, and use it in Customer Insights - Data. The behavioral data from Customer Insights - Journeys is now automatically available in Customer Insights - Data.
Key capabilities of this feature include:
- Get data quickly by eliminating the need to build and wait for special data flows to export behavioral data from Dataverse to Fabric, and then into Customer Insights - Data.
- Use the behavioral data to refine segments for precise targeting of customers that includes how they responded (or did not respond) to previous campaigns.
- Combine Customer Insights - Journeys interaction data with other external data sources to create powerful customer measures for scoring and targeting customers with greater precision.
- Identify customers who were not responsive to a campaign and retarget them using external systems like Google and Meta by exporting segments.
- Use unification to identify customers with multiple emails and see how they interact with your brand across different contact points, so you can see the customer and not just the email address.
This message is for awareness, and no action is required.
If you would like more information on this feature, please visit Target right audience based on signals from earlier campaigns.