Microsoft Viva Insights– Update to how users are measured across reports

Microsoft Viva Insights will unify user measurement across Advanced Insights and Copilot Dashboard starting May 2026, ensuring consistent user counts and aligned metrics. This affects organizations using these tools or with Copilot licenses. No new data is collected, privacy remains unchanged, and no admin action is needed.

[Introduction]

We’re updating how users are measured across Advanced Insights and the Copilot Dashboard in Microsoft Viva Insights (Copilot Analytics). This change introduces a unified measurement model so the same metric represents the same user population across Viva Insights surfaces, improving consistency and reducing confusion in reported metrics. As a result of this change, customers should see more consistent user counts and aligned metrics across Viva Insights surfaces, helping build confidence in analytics outputs.

[When this will happen]

This update will begin rolling out by early May 2026. Timing may vary by tenant and region.

[How this affects your organization]

Who is affected:

• Organizations using Viva Insights Advanced Insights
• Organizations using the Microsoft Copilot Dashboard (Copilot Analytics)
• Tenants that have turned off the Viva Insights service plan for users with a Microsoft 365 Copilot (Premium) license

What will happen:

• Users are considered measured if they have any of the following:
  • A Microsoft 365 Copilot license
  • Copilot Chat activity
  • A Viva Insights service plan
• Copilot licensed users will continue to appear in Copilot usage and adoption metrics, even if the Viva Insights service plan is turned off.
• Analysts can continue running Custom queries in Advanced Insights for Copilot usage data, even if Viva Insights service plan is turned off.
• User counts and metrics will align across:
  • Copilot Dashboard
  • Advanced Insights (Analyst Workbench)
  • Power BI–based Viva Insights reports

Privacy and opt out behavior

This update does not change existing privacy commitments or data handling principles:

• Users excluded by tenant exclusion lists remain excluded from all measurement.
• Users who have opted out of personal insights are excluded from per person behavioral exports but may still be included in aggregated metrics.
• No new data is collected, and no new data types are introduced.

[What you can do to prepare]

No admin action is required.

We recommend that you:

• Inform Viva Insights users about this update, especially if your organization:
  • Has turned off Viva Insights service plans for Copilot users, or
  • Previously observed differences in user counts across Viva Insights reports
• Update internal documentation or dashboards that reference measured user populations

We will update this post with new documentation soon.

[Compliance considerations]

Compliance area	Explanation
Alters how existing customer data is processed or reported	The update changes how users are counted and measured across reports to improve consistency. No new data is collected.
Modifies how admins can monitor or report on analytics	User counts and metrics will align across Viva Insights surfaces, affecting how analytics are interpreted and compared.